In regional areas the Optus network was perceived to offer poor coverage. The truth, however, was Optus had invested almost $6 billion to create their strongest network ever.

So, to change perceptions, Optus wanted to talk one-on-one to 1.35 million regional residents about the improved network coverage in their respective areas. It was a massive and complex undertaking. To achieve it we created 14 customised regional and State booklets, each featuring localised photography, stats, maps and stories.

The elegant and modern design, iconic images and quality stock, helped us tell these community stories in an impactful, relatable and uniquely local way.

Quality matt uncoated premium stock, sourced from renewable Tasmanian forests, to comply with Optus’ high standards of sustainability.