The Myer Santaland project ran in five Myer flagship stores within the Myer Christmas Giftorium. It featured three zones: Santaland Express – an audio-visual train ride departing ‘Myer Central’, tracking past outback Australia, blasting into the clouds and landing in the snow; Claus’ Residence - where families visit Santa for a traditional photo or engage with the greenscreen wall for photos with the Myer Christmas characters or train; and Santa’s Workshop including the Crayola Station (writing and posting letters to Santa), Nerf Blaster Range, Lego Station and Snowball Zone (latest in console gaming).

The key showpiece of the experience was the Santaland Express - a life-size Tasmanian-inspired train, taking shoppers on a magical journey to the North Pole.