For the Google Pixel 9 Pro XL launch, I led the creative for a fast-turnaround, and first to market. From concept through to rollout, the campaign balanced bold branding with smart product storytelling—driving standout in-store and on digital. The result? A strong lead out of the gate, with Optus capturing 44% of market share during launch. A rewarding project that fused speed, strategy, and sharp design.