Myer has taken home Australia’s top retail marketing prize at the POPAI Marketing at Retail Awards with its innovative Wonderland concept in Sydney’s CBD, designed and executed by IdeaWorks by Y&R and Active.

Wonderland took out several major prizes at the Awards, including the Tom Harris ‘best in show’ Marketing at Retail prize, Best Design & Innovation, Best Permanent Display, and The People’s Choice Award.

Children’s wear sales at Myer increased 15.2% and toy sales 8.2% over the same period the year before. Wonderland traffic peaked at 52%, 470% higher than the rest of the store and overall foot traffic increased by 11%.

Wonderland by Myer has been noticed and applauded. It has won in three global categories at this year’s Shop! Global Awards in Chicago.

Of the fourteen global awards, Wonderland by Myer took home the Category Management; Mass Merchants, Non-Food, Permanent; and Department Store Design categories, making IdeaWorks the most successful company at the GlobalShop event. Wonderland qualified for the event after winning a spectacular ten awards at 2017 POPAI Marketing at Retail Awards, including Best in Show.