Optus Mobile is one of Australia’s leading telecommunications brands, known for its innovative approach to connecting people through reliable coverage, cutting-edge technology, and customer-first services. As part of the in-house creative team at Yes Agency (M+C Saatchi Group), I’ve played a key role in shaping the visual identity of Optus Mobile retail campaigns—translating strategic goals into compelling designs across store environments, digital, and print touchpoints. From new product launches to brand-led promotions, my work helps bring the "Yes" brand promise to life through bold, accessible, and retail-savvy creative.